It goes to those who ask for it. Those who need it most. The weakest and most vulnerable. Who would otherwise struggle without it.
"When you are employed, hence dependent on other people's judgement, looking busy can help you claim responsibility for the results in a random environment." - Nassim Taleb, The Black Swan
Of those who have conclusively found the optimal solution. Otherwise you never know where in the evolutionary course you might find yourself, or how long you will be stuck there. Worse is that the evolutionary course is not unidirectional - regression can happen without your awareness of it. That is how you risk extinction.
Is unfortunately a mistake. First set precedence by doing. Then you can step aside while setting the expectation as high and as stringent as you like. You will have deserved that ascendency.
Compel me. Or don't bother trying. Because when it's my turn - and my skin is in the game - I will compel you. And remember: absence of evidence proves nothing.